Starting from March, Facebook might track all mobile users
According to a report by Bloomberg published today (in German on n24), Facebook is working on a new version of its mobile app, which will incorporate many more location-based features than before. Specifically, it will notify you if any of your friends are close-by. This is not a new concept, which for example has been out there in the form of the Highlight app or Google Latitude. However, these location-tracking apps do not have a wide user base due to privacy concerns and their battery-draining performance. Facebook adding such a feature is a big deal, considering their user base of one Billion people. Similar to Highlight and Latitude, the app would track the location of users in the background, even if the app is closed. Fortunately, Apple’s design guidelines require developers to get the explicit OK from users to track their location. However, many users might not be aware that once they turn tracking on, they are tracked all the time. For me as a user, this will be a great feature and I will use it. Often I think that it is absurd how many people we know in our city and how few we meet by chance. This could be a great social tool and with a large user base it could actually work. It is just important to be aware what is happening in the background and to turn it off if you really do not want to be tracked.
Digital Privacy 